Last Updated: June 27, 2026
These Terms of Use (the “Terms”) govern your access to and use of the PRUVY platform and constitute a legally binding agreement between you and PRUVY, including all related websites, applications, software, tools, features, and services made available by PRUVY (collectively, the “Service”).
The Service provides AI-powered content quality-assurance tools that help users check, analyse, and verify content — including videos, images, text, captions, links, and advertising creatives — against platform policies, brand requirements, campaign criteria, and similar standards, accessible via API and web interface.
The Service is operated by ________________, a private limited liability company (Ltd.) incorporated under the laws of ________________, with company registration number ________________, having its registered office at ________________ (the “Company”, “PRUVY”, “we”, “us”, or “our”).
Throughout these Terms, “you” or “your” refers to any individual accessing or using the Service, as well as any legal entity, organization, company, or other body on whose behalf the Service is accessed or used. Where the Service is accessed or used on behalf of a legal entity, the individual acting represents and warrants that they are duly authorized to bind such entity, which shall be fully responsible for compliance with these Terms.
By accessing, browsing, registering for, or otherwise using the Service, you confirm that you have read, understood, and agree to be legally bound by these Terms. If you do not agree to these Terms, you must not access or use the Service.
The Service may not be available or permitted in all jurisdictions. If, under the laws or regulations of your country of residence, you are fully or partially prohibited from accessing or using the Service, or if any legal restrictions apply, you acknowledge and agree that you access and use the Service at your own initiative and risk. You shall be solely responsible, in accordance with the laws and regulations of your country of residence, for ensuring that your use of the Service (or any part thereof) is lawful. PRUVY does not represent or warrant that the Service is appropriate or lawful for use in all jurisdictions.
Your use of the Service is also subject to the following documents, which form an integral part of these Terms and are incorporated herein by reference:
PRUVY may amend these Terms from time to time, at its sole discretion. Updated Terms become effective upon publication on the Service, unless otherwise required by applicable law. Continued use of the Service following such publication constitutes acceptance of the updated Terms.
1.1. You must be at least 18 years old, or the minimum age required by the laws of your country of residence to lawfully use online services, whichever is higher, to access or use the Service. By accessing or using the Service, you represent and warrant that you meet the applicable age requirements.
1.2. You may use the Service only if you have the legal capacity to enter into a binding agreement under applicable law. If you access or use the Service on behalf of a legal entity, organization, or other body, you represent and warrant that: such entity is duly organized and validly existing under applicable law; and you have the authority to bind that entity to these Terms.
1.3. The Service may not be available, permitted, or lawful in all jurisdictions. You are solely responsible for determining whether your access to and use of the Service complies with the laws and regulations applicable in your country of residence or place of use. PRUVY does not monitor or guarantee compliance with local laws and disclaims any responsibility arising from unlawful access or use of the Service in any jurisdiction. Nothing in these Terms shall be construed as a representation that the Service is appropriate, lawful, or available for use in any specific jurisdiction.
1.4. Access to the Service requires compatible devices, software, internet connectivity, and other technical requirements, which may change over time. You are responsible for ensuring that your systems meet such requirements. PRUVY may, from time to time, deploy updates, modifications, or changes to the Service, including changes that affect functionality, performance, or compatibility. Such updates may occur automatically or require user action. Continued use of the Service following any update constitutes acceptance of the updated version of the Service. PRUVY does not guarantee that the Service will be compatible with all devices, operating systems, browsers, or third-party software.
2.1. Access to certain features of the Service may require the creation of a user account (an “Account”). When creating an Account, you must provide the information requested during the registration process and follow the instructions provided by the Service. PRUVY reserves the right to refuse, suspend, or terminate the creation of an Account at its sole discretion, including where the registration information appears incomplete, inaccurate, or misleading. An Account is personal to you and is granted for your use in accordance with these Terms.
2.2. You agree to provide true, accurate, current, and complete information when creating your Account and to keep such information up to date at all times. You acknowledge and agree that PRUVY may rely on the information you provide for purposes including account administration, billing, communication, and compliance with legal obligations. PRUVY shall not be responsible for any issues, losses, or disruptions arising from inaccurate, outdated, or incomplete information provided by you.
2.3. You are responsible for maintaining the confidentiality and security of your Account credentials, including usernames, passwords, API keys (if applicable), and any other access mechanisms. You are solely responsible for all activities that occur under your Account, whether or not authorized by you. You agree to notify PRUVY without undue delay if you become aware of any unauthorized access to or use of your Account, or any other breach of security. PRUVY shall not be liable for any loss or damage resulting from your failure to safeguard your Account credentials or from unauthorized access arising from your actions or omissions.
2.4. Unless expressly permitted by PRUVY, you may create and maintain only one Account. You may not share your Account with any other person or allow multiple individuals to access the Service through a single Account, except as expressly permitted under a corporate, team, or enterprise arrangement made available by PRUVY. PRUVY reserves the right to suspend or terminate Accounts that are shared, duplicated, or otherwise used in violation of these Terms.
2.5. Where the Service is used by or on behalf of a legal entity, organization, or team, the entity shall be responsible for all use of the Service conducted through its Accounts, including actions taken by its employees, contractors, or other authorized users. The individual creating or administering such Account represents and warrants that they are authorized to manage the Account on behalf of the relevant entity and to grant access to the Service to other users under that entity. PRUVY may offer specific plans, features, or controls for corporate or team use. Use of such features may be subject to additional conditions or limitations communicated within the Service.
3.1. PRUVY may offer access to the Service on a free, trial, or paid subscription basis, depending on the features, usage limits, or tools made available at a given time. Free or trial access, where offered, may be subject to functional, usage, or volume limitations and may be modified, restricted, or discontinued by PRUVY at any time. Paid subscriptions provide access to additional features, higher usage limits, or premium functionality, as described on the Service or during the subscription process. Where a free or trial access is offered, access will automatically convert to a paid subscription at the end of such period, unless cancelled in accordance with Section 3.3 and any applicable trial terms communicated at the time of the offer.
3.2. Paid access to the Service is provided on a subscription basis for the duration selected at the time of purchase. Subscription features, pricing, usage limits, and included credits (if applicable) are described on the Service at the time of purchase and form part of these Terms. By purchasing a subscription, you agree to pay the applicable fees and to comply with the conditions of the selected subscription plan. PRUVY reserves the right to modify subscription plans, features, or pricing from time to time. Any such changes will apply prospectively and will not affect the current subscription period, unless otherwise required by applicable law.
3.3. Unless cancelled before the end of the applicable subscription period, subscriptions automatically renew for successive periods of the same duration at the then-current subscription price. You may cancel your subscription at any time through your Account settings or via other means made available on the Service. Cancellation takes effect at the end of the current billing period, and you will continue to have access to the subscribed features until that time. No prorated refunds shall be provided for any unused portion of a subscription period, except as expressly provided in Section 4 of these Terms or where such refunds are required under applicable law. Where required by applicable law, PRUVY will provide advance notice of an upcoming renewal charge to the email address associated with your Account, prior to billing.
3.4. Payments for subscriptions and other paid features of the Service are processed through third-party payment service providers (“Payment Providers”). PRUVY does not store or process full payment card details or other sensitive payment information. Payment transactions are handled directly by the applicable Payment Provider in accordance with its own terms, conditions, and privacy policies. By providing payment information, you authorize PRUVY and the relevant Payment Provider to charge the applicable fees using your selected payment method. PRUVY shall not be responsible for any errors, delays, interruptions, or failures in payment processing caused by Payment Providers, financial institutions, or other third parties.
3.5. Subscription fees and other charges may be exclusive of applicable taxes, levies, or duties, including value-added tax (VAT), sales tax, or similar charges, unless expressly stated otherwise. You are responsible for any taxes applicable to your purchase or use of the Service, except where PRUVY is required by law to collect and remit such taxes on your behalf. Any currency conversion fees or charges imposed by your bank or payment provider are your sole responsibility.
3.6. Certain features of the Service may operate on a credit-based system (“Credits”), which may be included with a subscription or purchased separately. Credits:
Where the consumption and use of a single Credit provides immediate and full access to the Service, such consumption and any consequent access to and use of the Service shall constitute use of Credits for all purposes under these Terms, including for the purposes of refund eligibility and the waiver of any applicable right of withdrawal. Unused Credits may expire at the end of the applicable subscription period or upon account termination, unless otherwise stated. Where Credits are purchased separately from a subscription (a “Credit Pack”), you may request a refund of the Credit Pack within three (3) calendar days of purchase, provided that no Credits from that Credit Pack have been consumed, and subject to the procedure in Section 4.6. For the avoidance of doubt, Credits are considered consumed at the point at which they are actively used to access the Service’s features, not at the point of purchase. Once any Credit has been consumed, the purchase is non-refundable except as expressly noted under Section 4.2 hereinbelow, or applicable mandatory law.
3.7. If a payment attempt fails for any reason (including insufficient funds, expired payment methods, or payment provider errors), PRUVY may retry the payment and notify you accordingly. If payment is not successfully completed within a reasonable period, PRUVY reserves the right to suspend, downgrade, or terminate your access to paid features or the Service until payment is received. Continued failure to resolve payment issues may result in account termination.
4.1. The Service provides access to digital content, subscription-based features, and credit-based usage. Due to the nature of the Service, all purchases are generally non-refundable, except in the limited circumstances expressly set out in this Section or where a refund is required by applicable law. Refunds are granted only on a case-by-case basis, subject to verification and compliance with the conditions described below. The Service, including access provided through Credit purchase, constitutes digital content within the meaning of Directive 2011/83/EU, as transposed and applied in the relevant consumer protection legislation.
4.2. Refunds may be considered only in the following circumstances:
For monthly, quarterly, or annual subscription plans, you may request a refund within three (3) calendar days from the date of the initial subscription purchase, provided that:
Refunds do not apply to subscription renewals unless otherwise required by applicable law. Consumers residing in the European Union or the European Economic Area may have statutory withdrawal rights under applicable consumer-protection laws, as described in Section 16.3. However, where you have expressly consented to immediate access to digital content or services, and acknowledged the loss of your withdrawal right at the time of purchase, and where any Credit has been consumed and access to the Service has thereby commenced, no withdrawal right or refund entitlement shall arise.
A refund or credit restoration may be granted where:
Any refund or compensation under this section is granted at PRUVY’s reasonable discretion, following technical verification.
If you are charged more than once for the same transaction or are subject to an erroneous charge due to a billing error, the duplicated or erroneous amount will be refunded in full upon verification.
Where a payment is determined, after investigation, to have been made without your authorization, PRUVY will issue a refund in accordance with applicable law and payment provider requirements.
4.3. Refunds will not be provided in the following circumstances:
4.4. Where a refund is approved on a discretionary basis (other than refunds required by mandatory consumer-protection or other applicable law), PRUVY reserves the right to deduct a reasonable administrative or processing fee, reflecting payment processing costs and internal handling, where permitted by applicable law. Refunds required by mandatory law shall be issued in full. Any such deduction will be disclosed at the time the refund is approved.
4.5. All subscriptions automatically renew unless cancelled before the applicable renewal date. You may cancel future renewals at any time through your Account settings or other methods made available by the Service. Cancellation applies prospectively only, and access to subscribed features will remain available until the end of the current billing period. Refunds for unused portions of an active subscription period are not provided, except as expressly stated in this Section or where required by law.
4.6. All refund requests must be submitted via the official support channels indicated on the Service. Refund requests must include sufficient information to allow verification, including account details, transaction information, and the reason for the request. PRUVY will review and process refund requests within a commercially reasonable timeframe, typically not exceeding thirty (30) days. Approved refunds will be issued to the original payment method, unless otherwise required by law or agreed. Where a refund is granted on a discretionary basis, PRUVY may, at its discretion, issue the refund in the form of account credits; refunds required by mandatory consumer-protection law (where applicable) shall always be issued in full to the original payment method.
4.7. You agree to contact PRUVY’s support team and attempt to resolve any billing issues before initiating a chargeback or payment dispute with a payment provider. Unjustified, abusive, or fraudulent chargebacks may result in suspension or termination of your Account and recovery of any associated costs incurred by PRUVY. For the purposes of this Section, an “abusive chargeback” includes, without limitation: (i) chargebacks initiated without first contacting PRUVY’s support team; (ii) chargebacks raised after successful delivery of Outputs or consumption of Credits; (iii) repeated or unfounded payment disputes; and (iv) chargebacks that misrepresent the nature or outcome of the transaction. Additionally, for the purposes of responding to any disputed transaction, PRUVY maintains detailed records of each transaction, including timestamps, IP addresses, device identifiers, checkbox consent records, the version of these Terms in force at the time of purchase, payment authentication records, and Service access and usage logs. You acknowledge that this evidence may be submitted to payment processors, card networks, or other relevant parties in the course of resolving any dispute or chargeback.
5.1. For the purposes of these Terms, the following definitions apply:
“Input” means any data, files, videos, images, text, links, advertising creatives, or other materials submitted, uploaded, or otherwise provided by you to the Service for review, analysis, or verification.
“Output” means any assessments, quality-assurance or compliance reports, scores, flags, recommendations, data, or other materials produced or returned by the Service in response to an Input.
“User Content” means Inputs and, where applicable, Outputs that are stored, shared, or otherwise made available through your Account.
5.2. You retain any rights you may have in your Inputs, subject to the licenses granted under these Terms. As between you and PRUVY, and to the extent permitted by applicable law, you own the Outputs generated specifically for you by the Service based on your Inputs. You acknowledge, however, that Outputs are provided for decision-support purposes, may not be unique, and that similar or identical Outputs may be generated for other users based on similar or identical Inputs. PRUVY does not guarantee that Outputs will be original, exclusive, accurate, or free from similarity to results generated for other users.
5.3. Subject to your compliance with these Terms and the applicable subscription plan, you may use Outputs for your internal business, personal, non-commercial, or commercial purposes, as permitted by the features and limitations of the Service. You are solely responsible for ensuring that your use of Outputs, and any decision you make on the basis of an Output, complies with applicable laws, platform policies, third-party rights, and industry regulations, including intellectual property, publicity, and privacy rights. PRUVY does not provide legal advice and makes no representations regarding the suitability of Outputs for any specific use case, including whether content is ultimately compliant with any platform, brand, or campaign requirement.
5.4. By submitting Inputs or using the Service, you grant PRUVY a non-exclusive, worldwide, royalty-free, fully paid-up, sublicensable, and transferable license to use, host, store, reproduce, process, modify, adapt, create derivative works from, and display such Inputs and Outputs, solely for the purposes of operating, maintaining, securing, improving, and providing the Service to you, including technical processing, content analysis, content moderation, support, and compliance with legal obligations. You further acknowledge and agree that PRUVY may make such Inputs and Outputs available to its affiliates, service providers, contractors, and sub-processors, and may exercise the rights granted herein through such parties as reasonably necessary to accomplish the foregoing purposes. This license does not grant PRUVY ownership of your Inputs or Outputs.
5.5. PRUVY processes User Content in accordance with the Privacy Policy. PRUVY does not use your Inputs, Outputs, or User Content to train, develop, or improve artificial intelligence models except as expressly disclosed in the Privacy Policy and, where required by applicable law, with your consent. PRUVY will not use your Inputs or Outputs for marketing, promotional, demonstration, or other public purposes without your prior permission, except in aggregated or de-identified form that does not identify you or any individual.
5.6. Certain features of the Service may allow you to designate content as public, to share Outputs or reports with collaborators, brands, agencies, or other users or third parties. You are solely responsible for any User Content you choose to make public or share. Once content is made public or shared, PRUVY cannot guarantee its confidentiality, control further distribution, or prevent use by third parties. Private content will be treated in accordance with these Terms and the Privacy Policy, subject to technical, legal, and operational requirements.
5.7. If you submit feedback, suggestions, ideas, or other input regarding the Service (“Feedback”), you acknowledge and agree that:
5.8. You acknowledge and agree that, for technical, operational, security, and storage reasons, PRUVY may automatically delete, erase, or otherwise render inaccessible any Inputs and Outputs stored on PRUVY’s systems upon the expiry of the retention period applicable to your plan, as described in the Service or the Privacy Policy. Such automatic deletion may occur without prior notice to you and without requiring any further consent from you beyond your acceptance of these Terms. You are solely responsible for downloading, exporting, backing up, or otherwise retaining copies of any Inputs or Outputs you wish to preserve before the expiry of the applicable retention period. PRUVY shall not be liable for any loss, damage, claim, or consequence arising out of or in connection with such automatic deletion, except to the extent that such liability cannot be excluded under applicable law. The foregoing is without prejudice to PRUVY’s rights to retain content beyond this period or to delete content earlier under other provisions of these Terms (including Sections 8 and 12.4) or as required by applicable law.
6.1. You may access and use the Service solely for lawful purposes and in compliance with these Terms, all applicable laws and regulations, and generally accepted standards of responsible conduct. You are solely responsible for determining whether your access to and use of the Service, including any Inputs submitted and Outputs generated or used, is lawful in your jurisdiction and complies with all applicable legal requirements. You must not use the Service in any manner that violates applicable laws or regulations, including laws relating to intellectual property, data protection, privacy, consumer protection, fraud, public order, or any other mandatory legal rules. You must not submit as Inputs any content for which you do not hold all necessary rights, licenses, or permissions to use such content in connection with the Service.
6.2. You must not use the Service to upload, generate, distribute, or otherwise use any content that is unlawful, prohibited, or otherwise inconsistent with these Terms. Without limitation, prohibited content includes content that is defamatory, fraudulent, abusive, threatening, harassing, hateful, discriminatory, sexually explicit, pornographic, exploitative, or that promotes, depicts, or glorifies violence, terrorism, self-harm, or other forms of serious harm. You acknowledge and agree that the Service is a quality-assurance tool that may not detect or prevent all prohibited content, and that you remain solely responsible for reviewing, assessing, and determining the legality and appropriateness of any content you submit, use, or distribute.
6.3. You must not use the Service to process, disclose, or otherwise use personal data relating to third parties unless you have a valid legal basis and have obtained all necessary consents or authorizations required under applicable data protection and privacy laws. This includes, without limitation, the use of names, images, voices, likenesses, contact details, identification data, or any other information relating to an identified or identifiable natural person. You are solely responsible for ensuring that your submission of such content for review complies with applicable data protection, privacy, publicity, and personality rights laws. You must not upload content that infringes the privacy or rights of third parties or that would otherwise expose PRUVY to legal risk.
6.4. You must not use the Service or any Outputs to create, distribute, or otherwise use deepfakes, impersonations, or misleading content intended to deceive, defraud, manipulate, or cause harm, nor to facilitate the publication of such content. This includes content that falsely represents real individuals, organizations, or events, or that could reasonably be perceived as authentic or factual where such perception is likely to cause harm.
6.5. You must not use the Service for unlawful political activities, including election interference, voter manipulation, political deception, or other activities that violate applicable electoral or political laws. Any political or election-related use of the Service must comply with all applicable laws and regulations and must not be misleading, manipulative, or abusive. PRUVY reserves the right to restrict or prohibit certain political or election-related uses of the Service where necessary to comply with legal, regulatory, or risk management requirements.
6.6. You must not use the Service to engage in spam, unsolicited communications, mass messaging, or similar abusive or disruptive practices. You must not scrape, harvest, collect, or extract data from the Service, nor use automated systems, bots, scripts, or similar means to access or use the Service, except where such use is expressly permitted by PRUVY through the Service or in writing. You must not interfere with, disrupt, overload, or attempt to bypass any technical limitations, security measures, access controls, or usage limits implemented by the Service.
6.7. You must not use the Service, including any Inputs, Outputs, or other components thereof, to develop, train, benchmark, or improve competing artificial intelligence models, services, or products, unless expressly authorized by PRUVY in writing. This includes the use of Outputs as training data, reference material, or evaluation datasets for competing AI systems. You must not reverse engineer, decompile, extract, or attempt to discover the underlying models, algorithms, systems, or technical components of the Service, except to the extent expressly permitted by applicable law.
7.1. PRUVY may make application programming interfaces (“APIs”) or other technical interfaces available to enable programmatic access to certain features of the Service. API access, where offered, is subject to these Terms and any additional technical documentation, usage guidelines, or conditions made available through the Service or otherwise communicated by PRUVY. PRUVY reserves the right, at its sole discretion, to grant, limit, modify, suspend, or revoke API access at any time, including where such access is used in a manner that violates these Terms, applicable law, or technical requirements of the Service.
7.2. Use of the API and other technical interfaces may be subject to usage limits, rate limits, quotas, throttling, or other technical restrictions, which may vary depending on your subscription plan, usage patterns, or system capacity. You agree to comply with all applicable usage limits and acknowledge that exceeding such limits may result in temporary or permanent restriction of access, degraded performance, or suspension of API access. PRUVY may modify usage limits from time to time to ensure the stability, security, and proper functioning of the Service.
7.3. Where API access requires the use of access keys, tokens, credentials, or similar authentication mechanisms (“API Keys”), you are solely responsible for maintaining the confidentiality and security of such API Keys. You must not share API Keys with unauthorized persons or embed them in publicly accessible code repositories, applications, or services. You are responsible for all activities conducted using your API Keys, whether or not authorized by you. You agree to promptly notify PRUVY if you become aware of any unauthorized use, compromise, or suspected breach of your API Keys. PRUVY shall not be liable for any loss or damage arising from your failure to adequately protect API Keys or from unauthorized access resulting from your actions or omissions.
7.4. You must not use the API or other technical interfaces in a manner that is abusive, excessive, or disruptive, including in a way that negatively impacts the Service, its infrastructure, or other users. PRUVY reserves the right to monitor technical usage patterns to detect abuse, misuse, or security risks. Where PRUVY reasonably determines that API access or technical use violates these Terms, exceeds permitted usage, or poses a risk to the Service or third parties, PRUVY may suspend or terminate API access, restrict functionality, or take other appropriate measures without prior notice. Such actions may be taken without prejudice to any other rights or remedies available to PRUVY under these Terms or applicable law.
8.1. PRUVY does not generally monitor, review, or pre-screen User Content as a matter of routine. However, to the extent permitted by applicable law, PRUVY reserves the right, but not the obligation, to monitor, review, analyze, or evaluate use of the Service, including Inputs, Outputs, and User Content, for purposes including ensuring compliance with these Terms, maintaining the security and integrity of the Service, preventing abuse, addressing technical issues, and complying with legal obligations. You acknowledge and agree that automated systems and human review may be used, where appropriate, to support content moderation, security, fraud prevention, and enforcement of these Terms. Such monitoring does not constitute an obligation on PRUVY to detect or prevent all violations of these Terms or applicable law.
8.2. PRUVY reserves the right, at its sole discretion, to remove, restrict access to, disable, or delete any User Content, Inputs, or Outputs that it reasonably believes violate these Terms, applicable law, or pose a legal, security, or reputational risk to PRUVY, the Service, or third parties. In addition, PRUVY may take appropriate enforcement actions in response to violations of these Terms, including issuing warnings, limiting functionality, suspending or terminating Accounts, restricting access to specific features, or permanently disabling access to the Service. Such actions may be taken without prior notice where immediate action is reasonably necessary to prevent harm, abuse, or legal exposure. PRUVY shall not be liable for any loss, damage, or impact arising from the removal of content or enforcement actions taken in accordance with these Terms.
8.3. If you believe that content available through the Service violates these Terms or applicable law, you may report such content through the reporting mechanisms or support channels made available by PRUVY. Reports should include sufficient information to allow PRUVY to reasonably assess the issue, such as relevant account details, content identifiers, and a description of the alleged violation. PRUVY will review reports in a commercially reasonable manner but does not guarantee any specific outcome or response timeframe. You acknowledge that misuse of reporting mechanisms, including false, abusive, or bad-faith reports, may itself constitute a violation of these Terms and may result in enforcement action.
8.4. PRUVY may cooperate with law enforcement authorities, regulators, courts, or other competent authorities where required by applicable law, legal process, or binding requests. Such cooperation may include the disclosure of information relating to Accounts, User Content, or use of the Service, to the extent permitted or required by law. Where legally permissible, PRUVY may notify affected users of such disclosures, but shall have no obligation to do so where notification is prohibited or would compromise an investigation or legal process.
8.5. You acknowledge and agree that PRUVY has no obligation to actively monitor, investigate, or enforce violations of these Terms in every instance. The absence of enforcement action in one or more cases shall not constitute a waiver of PRUVY’s right to enforce these Terms in the future or in other situations. Any decision by PRUVY to take or refrain from taking enforcement action shall be made at its sole discretion, taking into account legal, technical, operational, and risk-related considerations. PRUVY’s enforcement practices may vary depending on the nature, severity, and context of the alleged violation.
8.6. The enforcement measures described in this Section are not exhaustive and do not limit any other rights or remedies available to PRUVY under these Terms or applicable law. PRUVY’s exercise or failure to exercise any right, remedy, or enforcement action under these Terms shall not constitute a waiver of such right or remedy. All rights and remedies are cumulative and may be exercised concurrently or separately, as permitted by law.
9.1. All rights, title, and interest in and to the Service, including its software, source code, object code, models, algorithms, architectures, workflows, interfaces, design elements, graphics, logos, text, audiovisual materials, documentation, and all related intellectual property rights (collectively, the “PRUVY IP”), are and shall remain the exclusive property of PRUVY or its licensors. Except for the limited rights expressly granted to you under these Terms, no rights or licenses are granted to you, whether by implication or otherwise, in respect of the PRUVY IP. You acknowledge that the Service is protected by intellectual property laws, including copyright, trademark, trade secret, and other proprietary rights.
9.2. You must not, and must not permit any third party to, copy, reproduce, distribute, modify, adapt, translate, create derivative works from, publicly display, publicly perform, sell, license, or otherwise exploit any part of the Service or the PRUVY IP, except as expressly permitted under these Terms or by mandatory provisions of applicable law. You must not reverse engineer, decompile, disassemble, extract, or otherwise attempt to discover the source code, underlying models, algorithms, or technical components of the Service, except to the extent that such activity is expressly permitted by applicable law and cannot be contractually restricted. Where such activity is permitted by law, you agree to notify PRUVY in advance and to comply with any applicable legal requirements.
9.3. All trademarks, service marks, trade names, logos, and branding elements used in connection with the Service are the property of PRUVY or its licensors. Nothing in these Terms grants you any right or license to use PRUVY’s trademarks or branding without PRUVY’s prior written consent. You must not remove, obscure, or alter any proprietary notices, trademarks, or branding displayed on or within the Service. Any permitted use of PRUVY branding must comply with brand guidelines or usage instructions communicated by PRUVY from time to time.
9.4. The Service may include or rely on third-party software, libraries, frameworks, models, APIs, or other components that are subject to separate license terms (“Third-Party Components”). Your use of such Third-Party Components may be governed by the applicable third-party license terms, which may be made available through the Service, documentation, or upon request. To the extent required by such licenses, those terms shall apply in addition to these Terms. PRUVY does not grant any rights in Third-Party Components beyond those expressly permitted under the applicable third-party licenses.
10.1. PRUVY respects the intellectual property rights of others and expects users of the Service to do the same. If you believe in good faith that any content made available through the Service, including Inputs, Outputs, or User Content, infringes your copyright, trademark, or other intellectual property rights, you may submit a written intellectual property complaint (“IP Complaint”) through the support or contact channels made available on the Service.
10.2. To allow PRUVY to assess and process an IP Complaint, the complaint must include sufficient information to enable reasonable verification, including, where applicable:
PRUVY may request additional information where necessary to assess the complaint. Complaints that are incomplete, unclear, or submitted in bad faith may be rejected or disregarded.
10.3. Upon receipt of a valid IP Complaint, PRUVY will review the complaint in a commercially reasonable manner. Where PRUVY reasonably determines that content may infringe intellectual property rights or otherwise expose PRUVY or the Service to legal risk, PRUVY may, at its sole discretion and without prior notice:
PRUVY does not undertake to adjudicate ownership disputes or determine the merits of complex intellectual property claims and may act on the basis of risk management, legal obligations, or operational considerations.
10.4. Where content has been removed or restricted following an IP Complaint, PRUVY may, but is not obligated to, provide the affected user with an opportunity to submit a response or counter-statement. Any such response must include a reasoned explanation and any supporting information demonstrating the user’s rights to use the content. PRUVY reserves the right to maintain, reinstate, or permanently remove the content based on its reasonable assessment, applicable law, and risk considerations. Nothing in this Section obliges PRUVY to restore content or continue providing access to the Service.
10.5. PRUVY reserves the right to suspend or terminate Accounts of users who are subject to repeated or serious intellectual property complaints, or who otherwise demonstrate a pattern of infringing conduct, at PRUVY’s sole discretion and without prior notice where permitted by law.
10.6. PRUVY shall not be liable for any loss, damage, or consequences arising from actions taken in good faith under this Section, including the removal or restriction of content or suspension or termination of Accounts. Nothing in this Section limits PRUVY’s rights to take enforcement action under other provisions of these Terms or under applicable law. All rights and remedies are expressly reserved.
11.1. The Service may contain links to, integrations with, or enable access to third-party websites, applications, services, tools, or resources that are not owned or controlled by PRUVY (“Third-Party Services”). Such links or integrations are provided for convenience only and do not constitute an endorsement, approval, or recommendation by PRUVY. Your access to and use of Third-Party Services is subject to the terms, conditions, and privacy policies of the applicable third parties, and you acknowledge that PRUVY has no control over, and assumes no responsibility for, the content, functionality, availability, or practices of such Third-Party Services.
11.2. PRUVY shall not be responsible or liable for any loss, damage, harm, or other consequences arising out of or in connection with your access to or use of any Third-Party Services, including any transactions, data processing, content, or interactions conducted through such services. You acknowledge and agree that any reliance on Third-Party Services is at your own risk. PRUVY does not warrant, endorse, or guarantee the security, accuracy, legality, or performance of any Third-Party Services, nor does it assume any responsibility for interruptions, errors, or failures caused by third parties.
12.1. The Service is provided on an “as is” and “as available” basis. To the maximum extent permitted by applicable law, PRUVY disclaims all warranties, representations, and guarantees of any kind, whether express, implied, or statutory, including, without limitation, implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, or uninterrupted operation. PRUVY does not warrant that the Service will be error-free, secure, uninterrupted, or free from defects, nor that any errors or defects will be corrected. Your use of the Service is at your own risk.
12.2. You acknowledge and agree that the Service relies on artificial intelligence, machine learning models, and automated systems that generate Outputs based on probabilistic processes. As a result, Outputs — including compliance assessments, scores, flags, and recommendations — may be inaccurate, incomplete, produce false positives or false negatives, or otherwise not meet your expectations. Outputs are generated automatically, are provided for decision-support purposes only, and do not reflect the views, opinions, or advice of PRUVY. PRUVY does not guarantee the quality, correctness, completeness, or fitness for purpose of any Outputs, nor that content assessed through the Service will be accepted by, or compliant with the policies of, any platform, brand, advertiser, or authority.
12.3. The Service and any Outputs are not intended to constitute, and do not constitute, professional, legal, or compliance advice of any kind. You are solely responsible for evaluating the accuracy, appropriateness, and suitability of Outputs for your intended use, and for any decision to publish, submit, approve, or reject content. PRUVY shall not be liable for any decisions, actions, or omissions taken by you or third parties based on Outputs generated through the Service.
12.4. PRUVY does not guarantee that any Inputs, Outputs, User Content, or other data will be stored, retained, or available for any particular period of time. Data may be deleted, lost, or become inaccessible due to technical issues, system updates, maintenance, account termination, or other operational reasons. You are solely responsible for maintaining appropriate backups of any content or data that you submit to or obtain from the Service. PRUVY shall not be liable for any loss of data, content, or information resulting from your use of the Service, except to the extent required by applicable law.
13.1. To the maximum extent permitted by applicable law, PRUVY shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including, without limitation, damages for loss of profits, loss of revenue, loss of business opportunities, loss of data, loss of goodwill, business interruption, or reputational harm, arising out of or in connection with your access to or use of, or inability to access or use, the Service. This limitation applies regardless of the legal theory under which such liability is asserted, whether in contract, tort (including negligence), strict liability, or otherwise, and even if PRUVY has been advised of the possibility of such damages.
13.2. To the maximum extent permitted by applicable law, the total aggregate liability of PRUVY for any and all claims arising out of or relating to these Terms or the Service shall not exceed the total amount of fees actually paid by you to PRUVY for use of the Service during the three (3) months immediately preceding the event giving rise to the claim. If you have not paid any fees to PRUVY during such period, PRUVY’s total liability shall be limited to one hundred euros (€100), or such other minimum amount as may be required by applicable law.
13.3. Nothing in these Terms shall exclude or limit PRUVY’s liability to the extent that such exclusion or limitation is prohibited by applicable law. Where applicable law does not allow the exclusion or limitation of certain types of liability or damages, PRUVY’s liability shall be limited to the fullest extent permitted by such law.
14.1. You agree to indemnify, defend, and hold harmless PRUVY, its affiliates, directors, officers, employees, contractors, and licensors from and against any and all claims, demands, actions, proceedings, damages, losses, liabilities, costs, and expenses, including reasonable legal and attorneys’ fees, arising out of or relating to:
This indemnification obligation applies regardless of the form of action or legal theory under which a claim is brought, including contract, tort (including negligence), or otherwise.
14.2. PRUVY reserves the right, at its own expense, to assume the exclusive control and defense of any claim that is subject to indemnification by you. In such cases, you agree to cooperate fully with PRUVY in the defense and resolution of the claim, including by providing timely information, documents, and reasonable assistance as requested. You must not settle, compromise, or otherwise resolve any indemnified claim without PRUVY’s prior written consent, except where the settlement does not impose any admission of liability, obligation, or restriction on PRUVY. PRUVY may participate in the defense of any indemnified claim with counsel of its choosing, at its own expense.
14.3. Your indemnification obligations under this Section do not apply to the extent that a claim arises directly from PRUVY’s gross negligence or fraud, as determined by a final, non-appealable decision of a competent court. Nothing in this Section shall limit or exclude any rights or remedies available to PRUVY under these Terms or applicable law.
15.1. These Terms shall remain in effect for as long as you access or use the Service or maintain an Account, unless terminated earlier in accordance with this Section. Termination of these Terms shall not affect any rights or obligations that by their nature are intended to survive termination, including provisions relating to intellectual property, disclaimers, limitation of liability, indemnification, and dispute resolution.
15.2. You may terminate your Account and stop using the Service at any time by following the account termination procedures made available through the Service or by contacting PRUVY through the designated support channels. Termination by you does not relieve you of any obligations incurred prior to termination, including payment obligations, nor does it entitle you to any refunds, except where expressly provided in these Terms or required by applicable law.
15.3. PRUVY reserves the right, at its sole discretion, to suspend, restrict, or terminate your access to the Service or your Account, in whole or in part, at any time, with or without prior notice, where PRUVY reasonably determines that:
Where practicable and legally permissible, PRUVY may provide notice of suspension or termination, but shall have no obligation to do so where immediate action is reasonably necessary.
15.4. Upon termination or suspension of your Account for any reason:
PRUVY shall not be liable for any loss, damage, or consequences arising from termination or suspension of access to the Service in accordance with these Terms.
15.5. Where your Account has been terminated by PRUVY due to a violation of these Terms, you must not create a new Account or access the Service under a different identity, account, or credentials, unless expressly authorized by PRUVY in writing. PRUVY reserves the right to take reasonable technical and legal measures to prevent unauthorized re-registration or continued access following termination.
16.1. These Terms, and any dispute, claim, or controversy arising out of or relating to these Terms or the Service, shall be governed by and construed in accordance with the laws of ________________, without regard to its conflict of laws principles.
16.2. Subject to Section 16.3 below, the courts of ________________ shall have exclusive jurisdiction to resolve any dispute, claim, or proceeding arising out of or in connection with these Terms or the Service. You agree to submit to the personal jurisdiction of such courts and waive any objection based on venue, forum non conveniens, or similar grounds, to the extent permitted by applicable law.
16.3. If you are a consumer residing in a jurisdiction that provides mandatory consumer protection rights, nothing in these Terms shall deprive you of the protection afforded to you by mandatory provisions of the laws of your country of residence that cannot be derogated from by contract. In such cases, disputes may be brought before the competent courts of your country of residence, to the extent required by applicable consumer protection laws. Notwithstanding the above, where you are a consumer residing in the EU or EEA who has, at the time of consuming a Credit and thereby activating access to the Service, expressly consented to the immediate supply of the digital content or service, and acknowledged that you thereby lose your rights of withdrawal under relevant law, such withdrawal right shall not apply.
16.4. These Terms are drafted in the English language. The English version shall prevail and be controlling in all respects. Any translations of these Terms are provided for convenience only and shall have no legal effect. In the event of any inconsistency or discrepancy between the English version and any translated version, the English version shall govern.
17.1. PRUVY reserves the right to amend, modify, or update these Terms at any time, at its sole discretion. Any updated version of the Terms will be made available through the Service and will be identified by an updated “Last Updated” date at the top of this document. Where required by applicable law, or where changes materially affect your rights or obligations, PRUVY may provide additional notice, including by email or through in-Service notifications. PRUVY is not obligated to provide individualized notice of changes that do not materially affect your rights or that are made to comply with legal, regulatory, or security requirements.
17.2. By continuing to access or use the Service after updated Terms become effective, you acknowledge and agree to be bound by the revised Terms. If you do not agree to any modification of these Terms, your sole remedy is to discontinue use of the Service and, where applicable, cancel your Account or subscription in accordance with these Terms.
18.1. We usually communicate with you through the Service interface (including in-Service notifications) or via the email address associated with your Account. You are responsible for ensuring that your contact details are accurate and up to date and for enabling notifications where available.
18.2. We recommend that you keep copies of all communications we send to you or make available through the Service. If you are unsure whether a communication originates from PRUVY, you should contact us using the official support channels before taking any action.
18.3. Unless otherwise required by applicable law, we will communicate with you in English or in another language selected or made available through the Service, where applicable.
18.4. You may contact PRUVY at any time through the Service or by email at: support@pruvy.ai
19.1. PRUVY shall not be liable for any delay, failure, or interruption in the performance of its obligations under these Terms where such delay or failure results from events or circumstances beyond its reasonable control (“Force Majeure Event”).
19.2. Force Majeure Events include, without limitation, acts of God, natural disasters, epidemics or pandemics, war, armed conflict, terrorism, riots, civil unrest, strikes or labor disputes, governmental actions, changes in laws or regulations, court orders, failures or interruptions of telecommunications networks, internet services, power supply, hosting providers, cloud infrastructure, payment providers, or other third-party services upon which the Service relies.
19.3. During the continuation of a Force Majeure Event, PRUVY’s obligations under these Terms shall be suspended to the extent affected by such event. PRUVY shall use commercially reasonable efforts to resume performance as soon as practicable after the Force Majeure Event ceases.
19.4. If a Force Majeure Event continues for a continuous period of ten (10) calendar days and materially prevents PRUVY from providing the Service, PRUVY shall have the right to terminate or suspend the affected Services by providing notice to you, without incurring any liability for such termination or suspension. Such termination shall not affect any rights or obligations that accrued prior to the occurrence of the Force Majeure Event, including payment obligations for Services already provided, nor shall it prejudice any rights required to be preserved under applicable law.
19.5. Nothing in this Section shall affect your obligation to pay any fees due for Services already provided, except where otherwise required by applicable law.
20.1. You may not assign, transfer, or delegate any of your rights or obligations under these Terms without the prior written consent of PRUVY. PRUVY may freely assign or transfer these Terms, in whole or in part, including in connection with a merger, acquisition, corporate reorganization, sale of assets, or by operation of law, without restriction or notice to you. These Terms shall be binding upon and inure to the benefit of the parties and their permitted successors and assigns.
20.2. If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be enforced to the maximum extent permissible under applicable law, and the remaining provisions shall remain in full force and effect. The invalidity or unenforceability of any provision shall not affect the validity or enforceability of any other provision of these Terms.
20.3. These Terms, together with the Privacy Policy, Cookie Notice, and any supplementary terms expressly incorporated by reference herein, constitute the entire agreement between you and PRUVY regarding your access to and use of the Service and supersede all prior or contemporaneous agreements, understandings, or communications, whether written or oral, relating to the subject matter hereof. No oral or written statements outside these Terms shall modify or supplement this agreement unless expressly agreed in writing by PRUVY.
20.4. You and PRUVY act as independent parties. Nothing in these Terms shall be deemed to create any agency, partnership, joint venture, employment, fiduciary, or similar relationship between you and PRUVY. You have no authority to bind PRUVY in any manner or to represent that you have such authority.
20.5. These Terms are entered into solely between you and PRUVY and are intended for the exclusive benefit of you and PRUVY. No third party shall be deemed a beneficiary of these Terms or have any right to enforce any provision hereof.
20.6. You represent and warrant that you are not located in, under the control of, or a national or resident of any country or territory subject to comprehensive sanctions or embargoes imposed by applicable laws or regulations, including those of the European Union, the United States, or other relevant authorities. You further represent that you are not listed on any sanctions, denied-party, or restricted-party lists maintained by applicable governmental authorities. You agree not to access or use the Service in any manner that would violate applicable export control laws, sanctions regimes, or trade restrictions applicable to PRUVY. PRUVY reserves the right to suspend or terminate access to the Service where required to comply with such laws or where use of the Service would expose PRUVY to legal or regulatory risk.